How to Get Verified on Instagram – Ultimate Guide to the Blue Tick

If there’s one application anyone wants on their smartphone, it’s Instagram. The social media platform is the top choice for many, being used by millions to share photos, videos, and stories. There’s far more to Instagram than just likes and notifications though. Far more important than that is the blue tick.

The blue tick means getting verified on Instagram. It’s a sign that you’ve earned a special status among the users. It’s a certification from Instagram themselves, making your account stand out from the rest. With the blue tick, your Instagram account is going to attract numbers like never before. More than that, it’s going to give you celebrity status among your friends, placing you in the social-media elite.

If you want to reach that spot, you have to know how to get verified on Instagram. It all starts with understanding what the blue badge means. 

What is the blue badge?

First things first, just what is the blue badge?

According to Instagram, “A verified badge is a check that appears next to an Instagram account’s name in search and on the profile. It means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or global brand it represents.”

If Instagram decides to bless you with the magical blue badge, here’s the addition it will make to your profile:

Here are some of the most popular Instagram accounts with their verified status visible for everyone to admire:

Why should you get verified?

With a little research, you’ll find out that getting verified on Instagram is quite the big deal. Instagram themselves offer detailed guidelines on what verification means, and how to go about it. So, why is the blue badge so important anyway? Here are some of the all-important reasons:-

Also check – Instagram Stories Strategy Guide

. It makes your profile look good

If you’re an emerging influencer and wish to leave your mark on the Instagram world, you’ll need to get verified on Instagram for sure. Simply put, the blue badge next to your username gives your profile an immense boost, making you one of the cool people on social media

. It makes your account grow

From a technical point of view, a verified account guarantees more traffic towards your account, which automatically translates to an increase in followers. A verified account makes it significantly easier to gain the trust of Instagrammers, as they now consider you a user with credibility.

. It makes the frauds go away

If you have a popular Instagram account, more often than not you’ll find people trying to impersonate you. It’s easy for almost anyone to copy your content and make a fake account in your name. This will not only divide your followers but also make your brand look unreliable. Thus, having a blue badge will make it easy for the followers to know who’s the imposter and who’s real, with all the traffic directed to your genuine account.

. It makes you earn money..eventually!

Yes, it’s true. An impressive profile complemented by the authenticity provided by the blue badge offers you a great chance to get rich! Instagram accounts like these don’t take long to catch the public’s eye, and you’ll soon be bombarded with offers by other influencers to collaborate for different projects. More than that, major brands in the market will approach you to advertise their products, and they’ll pay you good money for it too. That’s an appealing idea for sure!

Instagram’s Verification Criteria 

By now, you must be pretty attracted by the holy blue tick, and are probably wondering how you can join in with the Instagram elite. Worry no more. We’ve got your back! 

Let’s talk about what you need to do to qualify for getting verified on Instagram. Who knows? You might very well meet the criteria right now.

First things first, we need to take a look at what the officials require from an Instagram account for it to gain the prestigious verified status. According to Instagram, their criteria includes four points. An account has to meet the following standards:

. Authenticity:

Your account must represent a real person, registered business or entity.

. Uniqueness:

Your account must be unique. It can be a representation of a person or a business. Only one account per person or business may be verified, with exceptions for language-specific accounts. Instagram does not verify general interest accounts (example: @puppymemes).

. Completeness:

Your account must be public and have a bio, profile photo and at least one post. Your profile can’t contain “add me” links to other social media services.

. Notability:

Your account must represent a well-known, highly searched for person, brand or entity. Instagram reviews accounts that are featured in multiple news sources and don’t consider paid or promotional content as sources for review.

It goes without saying that the Instagram officials get countless verification requests on a daily basis, and they’ll only shortlist the individuals or brands which are actually genuine, well-known, and worthy of being in the top brass. 

How to Make Your Account Better?

Now that we’ve had a thorough look at what the Instagram officials want, let’s start planning on it. Setting up an account that meets all of the above standards can be tricky, and not every profile ends up looking appealing

To help you guys out, here are a few techniques that explain how to make your Instagram account more prominent, kickstarting your journey towards the beautiful blue badge:

. Increase your engagement

You cannot be a silent observer on the platform if you want Instagram to recognize your profile. These guys won’t be interested in making you verified on Instagram if your account has insignificant activity and doesn’t involve itself in the Instagram world.

What you guys need to do is not only stay online for a prominent amount of time, but also learn how to STAY ACTIVE! Like lots of posts and leave comments all around, especially on major accounts.

Moreover, post things often. Be it pictures or daily updates on your Instagram story, you must look like an active, passionate user who wants to interact with other Instagram users. After all, no one likes a dead account!

. Be interesting

One of the most important things to do to get verified on Instagram is to make sure your profile attracts the public’s attention. Once a user views a post of yours, or happens to find your profile, they shouldn’t consider leaving before clicking on the follow button!

In order to do this, you need to know how to create an aesthetic. Make your posts useful, and make them look pretty. If you’re a makeup blogger, be sure to post tutorials that are going to make the girls squeal. If you’re a lifestyle blogger, try to post about life updates that actually interest people. If you’re a brand trying to increase sales, post pictures of your best products and deals.

Take a look at your profile regularly and see what’s missing. Listen to your inner artist: If you think something needs fixing, it probably does!

. Use trending hashtags

One of Instagram’s classic elements is the use of hashtags in post captions. If you know how to look for the trending hashtags and post relevant content, your posts will surely be viewed by more people than the usual! 

Basically, what we’re trying to say is: #doitforthegram!

. Improve your growth on other social media platforms

If you want to become well-known on Instagram, you’re much more likely to have better chances at it if you’re prominent elsewhere. 

This can range from a strong Twitter profile to an impressive Facebook account. If you exhibit a strong voice mixed with interesting activities on your accounts, you can’t possibly fail to leave your mark! Be sure to leave a consistent theme all around, and focus on making your other accounts prominent before trying on Instagram.

. Be Mindful of the timings you post at

If you want the maximum amount of users to see your posts and leave comments, you’ll want to pick suitable timings for your posts. 

This requires some thinking; your post might not get as much engagement on a Monday morning when everyone’s rushing to start their week. However, a post on a lazy Sunday will be viewed by many, since it is the most appropriate time for people to be in bed, catching up with their social media.

. Stay away from bad online practices

Instagram wants its followers to be genuine, not violating any of their guidelines. If you want your account to be liked by the officials, you’ll want to be extra careful to avoid all the online practices that are looked down upon.

This not only includes sidestepping any trick methods to grow your Instagram account (buying followers, spamming other accounts, et cetera), but also that you adhere to the social platform’s community guidelines. Be sure to never post any inappropriate or offensive content, and not be a part of any harassing or abusive posts.

Trust us, being reported by another account is the last thing you need when you’re trying to make your profile look good!


If you’ve tried everything and still aren’t getting verified on Instagram, there’s no need to lose heart. It does tend to get frustrating if your efforts aren’t rewarded, but remember that growing on social media is a gradual process. 

Although Instagram does not specify the reason for denying a request, it’s not that hard to see what you’re missing. Do some research and compare your profile with other verified influencers. Keep trying to improve your account, and one day you’ll get there!

According to Instagram’s official policy, a user is allowed to request verification 30 days after his first request has been denied. 

. How To Request Verification?

Followed all these steps? Think you have what it takes to join the Instagram verified clan? Then keep reading! 

Here’s a simple list of steps you need to follow if you think your account qualifies for a blue badge, and are ready to ask Instagram for it:

1. Open your Instagram profile.

2. Click on the menu icon on the top left.

3. Once the panel opens, click on the Settings gear.

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4. Out of all the options displayed, go to Account.

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5. A few options down, you’ll see the Request Verification option. Click here.

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6. You’ll be redirected to a form by Instagram. Fill in your information including your full name, your account’s category, and a government-issued photo ID.

7. After filling the form, click Send.

And voila! Your part in the verification process is done. Now all you have to do is sit back and wait, Instagram will let you know the status of your request soon. 

According to their official site,

“Once we review your request, you’ll receive a notification letting you know if your account has been verified or not. If your request is denied, you can submit a new request after 30 days.”

Now there’s no way to know for sure how many days the officials will actually take, so make sure to continue engaging on your Instagram account in the meantime! Continue to visit your profile often and check your notifications regularly. 

Fingers crossed, right?

How to Maintain Your Verified Status?

If you’re lucky enough to be awarded the much-coveted blue badge, there are a few things you need to be careful about. 

The Instagram officials have explicitly stated that they reserve the right to remove your verified status at any time, so here’s a few things you need to stay away from if you don’t want to lose your badge:

  • Transferring or selling your badge
  • Using your bio or profile picture to advertise other services
  • Trying to get your verified status using any third party

In addition, don’t slack off once you’ve got your blue badge. Your followers will now be expecting some great content from you, and it’s your duty to deliver!

Remember to be vigilant, guys. It’s hard enough reaching this elite status, try to always be mindful so that you don’t lose it

Start Today!

To sum up, getting verified on Instagram isn’t an easy achievement. While the platform allows any regular user to apply for verification, the standards set by the officials make sure to award only the best of the best accounts. 

So get started today and work on making your account look fun, interactive and unique. Your blue badge is waiting for you! 

Happy posting, Instagrammers!


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